Our investment strategy
Our approach was developed from the scientific study of how capital markets work.
It was born out of the chaos of the credit crunch, when the state of the markets got us thinking: there has to be a better way to manage investments than relying on active managers and discretionary fund managers.
After two years of in-depth research we launched Portfoliosense® in 2011.
Our exclusive platform was developed from the scientific study of how capital markets work. With decision-making based on Nobel prize-winning academic theory, Portfoliosense® is intellectually robust investing built around a set of principles.
Since launching in 2011, our portfolios have consistently delivered against the markets, as well as saving our clients thousands in fees.
“We can’t stress enough the peace of mind Henwood Court have given us to get on with our lives. It’s great to spot the ads for investment companies and think, no thanks, we’re all sorted!”
– Chris Reynolds, Henwood client
The 9 principles of successful investing
01
Invest on purpose
We start by identifying the return you need, and selecting the optimum portfolio to achieve it, in line with your tolerance of risk. Using portfolios with a proven history of meeting target returns increases your chance of a successful outcome.
02
Risk and return are related
Achieving higher returns involves greater risk: fact. Yet many investors believe it’s possible to generate high returns with low risk investment. The one thing we know for sure about risk is that if an investment looks too good to be true, it probably is.
03
Retain a healthy cash reserve
Think of your cash reserve as an anxiety management device, enabling you to reap the rewards of long-term investing. Having a significant cash reserve helps to protect you from the negative impact of selling when stock markets take a temporary dip.
04
Track, don’t pick
The idea of active managers predicting the future, anticipating market movements and selecting the next top-performing stocks is obsolete. Overwhelming evidence proves adopting an evidence-based, diverse systematic strategy is the best approach.
05
Invest for the long term
How long is long-term? Time is your biggest ally, and your long-term horizon should be as far into the future as possible. Having a long horizon is a powerful advantage, given the impact of compound returns and the risk reduction factors over time.
06
Keep your emotions in check
It can be hard to remove the emotion from investing. Markets go up and down all the time, and reacting to these fluctuations leads to poor investment decisions. There’s no such thing as bad investments when following an evidence-based approach – just bad investors.
07
Capitalism works
Capitalism is an adaptive, robust economic system that’s delivered incredible developments to the benefit of mankind. Using capitalism to do the heavy lifting helps to generate the best possible returns from our portfolios.
08
Time in the market, not timing the market
No one knows which market or asset class will outperform from year to year. By diversifying investments across countries and asset classes, Portfoliosense® spreads your risk, positioning you to seek returns wherever and whenever they occur.
09
Keep your costs low
Portfoliosense® can’t control the market, but it can control the fees you pay to invest. 0.01% here or there may not sound like much, but small differences accumulate over the long term. Don’t let fees destroy your investment returns.
How it works
Portfoliosense® is designed to deliver disciplined investment management and long-term market outperformance at a low cost.
The portfolios are categorised according to risk, evidence-based research and historic returns.
Your dedicated adviser will recommend the portfolio that’s best suited to achieve the return you need to live your best life.
“What I enjoy most is seeing the difference good financial planning can make, helping clients feel more confident about their future and free to focus on what matters most to them.”
Success stories
Testimonials
Dominic and Jane Facci
“We didn’t get here by accident. We had help from Henwood. We feel incredibly lucky and fortunate to have this time.”
